The aim of this module is to introduce the concept of advocacy, its relevance to palliative care and to give participants tools to be effective advocates for palliative care in their own settings. During the module, participants become familiar with advocacy techniques and the advocacy framework/cycle. Through different exercises participants experience the steps involved in the advocacy strategic planning process: issue identification, setting of goals and objectives, target analysis, message development, creating action plans, monitoring and evaluation. Abilities such as analysing policies/laws, writing briefing notes, position papers, press releases, handling a media interview and being effective in a face to face meeting are developed by participants over the course of the week.